Coffee from India
is smooth and spicy with rich, full body. The beans have a peculiar yellowish
hue. They do not grow this color, but rather are manually manipulated using a
technique known as monsooning. Long ago when coffee was transported from India to Europe
on sailing ships, it was exposed to high levels of humidity during long trips.
Because of this, the coffee would arrive at its destination looking and tasting
different; yellow and spicy. When steam ships were invented and passage to Europe was shortened, the problem ceased to occur, but
another problem was that Europeans became accustomed to the tweaked flavor and
appearance, and demanded it. Monsooning became the solution. During the months
of May and June the monsoon rains occur in India . The coffee beans are spread
out evenly in special coverings with no walls. They are raked frequently for
five days ensuring that all of the beans are exposed to the intense humidity.
The beans are then loosely packed in sacks and left to the monsoon winds. Each week,
for several weeks, the sacks are repacked and stacked until the noticeable
difference in color and taste is prominent. After removing the unaffected beans
they are bagged and exported.
Mitalena Coffee specializes in roasting, blending, flavoring and packaging gourmet coffee beans in bulk or small quantities. We carry a wide variety of coffee beans from every coffee growing region of the world. Our expansive offering of gourmet green coffee and flexible production capacity enables us to meet all of our customers’ diverse coffee needs.
Thursday, June 21, 2012
Coffee of South America
Coffee of South America
The coffees of
Grown on the eastern slopes of the Andes
Mountains , coffee is the largest
agricultural export of Peru . Peru
has become the largest exporter of organic coffee, and is the third largest coffee
producing country in South America . As the sixth largest production in the world,
90% of Peruvian coffee is exported to the U.S. ,
Japan and Germany , which
is an indication of its high quality. The
beans are hand picked and sun dried. Peru 's best coffee grows in Chanchamayo, Cuzco and Norte. Peruviancoffee is well-balanced and works well in blends.
In Venezuela ,
coffee production is making a comeback since its abandonment during the oil
boom. Fincas, or coffee farms, are beginning to revive bourbon and tipica trees
as well as planting new trees, laying the foundation of a new export
industry. Most coffees are roasted light
to medium for exceptional flavor.
Certain coffees, however, tolerate more heat than others tolerate and
excel in darker roast. Those coffees are
exhibited in the Espresso and Dark Roast Category.
Who is Mitalena Coffee?
MitalenaCoffee, by United Intertrade, Inc. is a coffee roaster based in
We deal in all grades and quantities of coffee from show quality premium beans to large quantities of economical varieties. Our broad selection of coffees and flexible production capacity uniquely positions us to be able to meet our customers’ vast array of coffee needs.
Mitalena Coffee Collection
At Mitalena, we carry a wide variety of coffee beans from all over the world. Our coffees range from expensive pedigrees of estate coffees such asMitalena Coffee Processing
The Mitalena coffee roasting process is based on a European roasting system where coffee is slow roasted in single batches and then air cooled. This traditional "Old World Style" roasting process produces coffee of unmatched smoothness and aromatic quality.The flavor characteristics of coffee are impacted by a variety of factors including the country and region where the coffee was grown. Other important factors impacting coffee’s characteristics are the Roast of the coffee as well as the Grind. Roast and Grind play a significant role in the strength and boldness of a cup of coffee.
Mitalena Coffee Packaging and Private Labeling Services
In addition to our in-house brands of coffee, at Mitalena we provide third-parties with coffee packaging and private labeling services. Through this service we are able to custom tailor orders to our customers’ specific coffee and packaging needs. We offer a comprehensive list of coffee processing and packaging services such as specialty vacuum packaging and private labeling for consumer and institutional applications
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Coffee was first
introduced into
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Coffee is a beverage that induces different desires among
people. Some people drink coffee for pleasure, others for socialization, and
many because of addiction. The caffeine substance in coffee is among the very
few drugs without legal restrictions. During the late 1980s an alarming number
of fatal accidents were attributed to driving while intoxicated (DWI).
Mothers Against Drunk Driving (MADD) initiated a movement against
irresponsible alcohol consumption, and was directed toward after work Happy
Hour businesses. As a result, the increased number of fatal accidents from
DWI, the proliferation of white crosses on the sides of street corners, and
the massive pressure from MADD, altogether made the legislators to pick up on
the gravity of this phenomenon and helped to issued laws and decrees to comb
DWI drivers and the sources of their consumed alcohol.
In the early 1990s an influx of new generation of educated,
affluent, and young people (Yuppie) traveled oversees and experienced the
pleasure of gourmet coffee in a different setting called side walk café. This
Yuppie generation along with expatriate employees of the global American
companies started to distinguish the taste between gourmet Arabica coffee and
regular Folgers and Maxwell House coffee. Bob and Misako Ajouz started a
coffee processing business in
The entire idea of coffee as a morning wake up call has been
transformed into a social and gets together drink instead of bear and wine
relaxation time. In fact, the parent’s brand of coffee was not good enough
for those youngsters flush with disposable income and memories of their
European vacations, where they experienced the coffee culture of those
countries first hand. That group of people started to demand higher quality
coffee; that means new gourmet coffee which requires different attention to
the details of coffee beans, to their place of origin, to the ways and means
of storing them, and to the method of roasting, blending and packaging. Ajouz
compares coffee to wine and said that a good master coffee roaster always
looks in coffee for bitterness, sourness, acidity, aroma and flavor in order
to determine and to achieve the required coffee blend. As a result, regular
coffee brokers and suppliers in
The special attention to coffee farms, and the peculiar
cultivation of coffee berries vary from country to country and from region to
region within each country. Because of this peculiarity, the characteristics
that differentiate the quality of the coffee beans can vary among these
countries and regions. In addition to coffee farming, the methods of green
coffee processing between wet – process and dry- process, and also, the
special attention to the fermentation of coffee during these processes can
dramatically influence the degree of quality in coffee.
In addition, the method of roasting and the degree of roast on
one hand ,and the understanding the compatibility of coffee in blending,
altogether, can contribute to the quality and distinct characteristics of
different coffee beans.
In order to help you discern the taste, aroma and other characteristics
that is unique to each different coffee bean: an understanding of commonly
used terms in coffee will help you choose the coffee to your liking.
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The coffees of
In
Coffee arrived in
Most coffees are
roasted light to medium for exceptional flavor. Certain coffees, however,
tolerate more heat than others and excel in darker roast. Those coffees are
exhibited in the Espresso and Dark Roast coffee Category.
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The coffees of
In the Indonesian
Archipelago there are three islands that are known to produce world class
coffee. These single origin coffees are distinctively spicy, lightly acidic,
with deep tones which produces a vivacious, earthy, and rich flavor. Asian
coffee growing business was strongly correlated with the spice trade of
The
The topography and
the climate conditions in the Asian pacific are a perfect picture of green
volcanic mountains engulfed with rain and humid environment, which are ideal
elements for growing fine coffee. These ideal elements of growing coffee will
further enhance the quality of coffee when stored together with spices in a
high humidity warehousing that produces cross contamination and providing
spicy flavor with low acidity coffee.
These storage areas
are designed to be covered from direct rain but side open to allow monsoon
winds carrying moisture to mingle flavor of spice with coffee and give coffee
the flavor which is famous for.
Until lately, the
government of
Check out our roasted coffees of Asia and green coffees of Asia at
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Introduced to the
world in the 17th century, African coffees offer some of the most distinctive
coffee varieties available. Most African coffee is grown in the Eastern and
Southern parts of the continent. The high altitude of the old volcanic
mountains, the shortage of water, and the dry environment contribute to the
major characteristics of African coffees. The high quality Arabica beans are
characterized by a hard beans type of coffee, with sharp acidity, and floral
fruit notes that offer an intense flavor. Most African coffees are roasted
light to medium for exceptional flavor. Certain coffees, however, excel in
darker roasts.
The coffee trees
discovered in African regions, were growing wild on the high plains of
Only a few hundred
miles south of
Most Tanzanian coffees are Arabica type and are grown near the Kenyan border on the slopes
of Mount Kilimanjaro and
Coffee arrived in
On the other hand,
There is a variety of African roasted coffee and African green coffee available from www.mitalenacoffee.com |
Thursday, February 9, 2012
With Coffee, the Price of Individualism Can Be High
Mitalena Coffee offers high quality coffee for affordable prices. The article below explains how expensive convenience can be.
With Coffee, the Price of Individualism Can Be High
By OLIVER STRAND
http://www.nytimes.com/2012/02/08/dining/single-serve-coffee-brewers-make-convenience-costly.html?_r=1
SOMETIMES it’s hard
to tell how much coffee
costs, even if you know what you spent. At least that’s the case with many of
the single-serve brewing machines that are soaring in popularity.
For example, the
Nespresso Arpeggio costs $5.70 for 10 espresso capsules, while the Folgers Black
Silk blend for a K-Cup brewed-coffee machine is $10.69 for 12 pods. But that Nespresso capsule
contains 5 grams of coffee, so it costs about $51 a pound. And the Folgers, with
8 grams per capsule, works out to more than $50 a pound.
That’s even more
expensive than all but the priciest coffees sold by artisanal roasters, the
stuff of coffee snobs.
An exclusive
single-origin espresso like the Ethiopia, Gedeo Single Origin Espresso from
Sightglass Coffee costs $19 for a 12-ounce bag, or about $25 a pound. La Cima
beans for brewed coffee from Stumptown Coffee Roasters, a Grand Cru selection
grown at Finca el Injerto, a renowned farm in Guatemala, is $28.50 for a
12-ounce bag, or $38 a pound.
In fact, most
high-end coffees cost less than $20 a pound, and the coffees you find on
supermarket shelves are substantially cheaper. A bag of Dark Espresso Roast
beans at Starbucks is $12.95 a pound, and a bag of Eight O’Clock beans for
brewed coffee at the Food Emporium is $10.72 a pound.
How much of that
coffee goes into a cup varies according to who (or what) controls the machine.
For instance, a Lavazza Gran Crema espresso capsule has 7 grams of coffee, the
standard for most chain coffee stores. But independent coffee shops regularly
pack 14 to 22 grams into an espresso shot.
When it comes to
single-serve systems, you’re not just paying for coffee, you’re paying for
convenience and the technology that makes it possible to brew a single cup in
seconds. Pop in the pod, push the button: it’s a sure thing every time.
Supermarkets and specialty stores are filled with items that make it easier on
you, and it’s up to the shopper to determine if it’s worth it.
Some decisions are
easy (rendered pork fat, fresh pasta); others are a toss-up depending on who’s
in the kitchen (chicken stock, salad
dressing). Where single-serve coffee falls on that spectrum depends on whether
you regard coffee as something you make or something you drink.
“Americans under the
age of 40 are thinking about coffee pricing in cups,” said Ric Rhinehart,
executive director of the Specialty Coffee Association of America. “If you
asked my mother how much coffee cost, she would have told you that the red can
was $5.25 a pound and the blue can was $4.25. If you ask people in their 20s and
30s, they’ll say coffee is $1.75 to $3.75 a cup.”
This generational
shift helps explain why single-serve coffee is the fastest-growing sector of the
home market. According to a study from the National Coffee
Association, single-serve coffee is now the second most popular method of
preparation after conventional drip brewers, by far the dominant method. In
2011, 7 percent of the cups of coffee consumed in the United States were made
with a single-serve brewer, up from 4 percent in 2010.
The premium that
single-serve coffee commands makes it especially lucrative. Julian Liew, a
spokesman for Nespresso, said single-serve coffee is 8 percent of the global
market, but accounts for 25 percent of its value. It’s likely that the number
will continue to climb.
According to Keurig,
4 million of the company’s K-Cup brewers, for regular drip coffee, were sold in
the 13-week run-up to Christmas 2011. During that same period, Green Mountain
Coffee Roasters sold more than $715 million in K-Cup packs. The pods and brewers
are now front and center at stores like Bed Bath & Beyond and Staples.
Keurig licenses its technology to other companies, and last year, Dunkin’ Donuts
and Starbucks started making K-Cup pods. Keurig even sells a refillable filter
that you can pack with your own coffee.
Nespresso has sold
more than 27 billion capsules worldwide since it was introduced in 1986. Later
this year Ethical Coffee Company plans to sell Nespresso-compatible capsules for
around 20 percent less on Amazon.com. So the United States might see
something novel for single-serve coffee: a price war.
With Coffee, the Price of Individualism Can Be High
By OLIVER STRAND
http://www.nytimes.com/2012/02/08/dining/single-serve-coffee-brewers-make-convenience-costly.html?_r=1
SOMETIMES it’s hard
to tell how much coffee
costs, even if you know what you spent. At least that’s the case with many of
the single-serve brewing machines that are soaring in popularity.
For example, the
Nespresso Arpeggio costs $5.70 for 10 espresso capsules, while the Folgers Black
Silk blend for a K-Cup brewed-coffee machine is $10.69 for 12 pods. But that Nespresso capsule
contains 5 grams of coffee, so it costs about $51 a pound. And the Folgers, with
8 grams per capsule, works out to more than $50 a pound.
That’s even more
expensive than all but the priciest coffees sold by artisanal roasters, the
stuff of coffee snobs.
An exclusive
single-origin espresso like the Ethiopia, Gedeo Single Origin Espresso from
Sightglass Coffee costs $19 for a 12-ounce bag, or about $25 a pound. La Cima
beans for brewed coffee from Stumptown Coffee Roasters, a Grand Cru selection
grown at Finca el Injerto, a renowned farm in Guatemala, is $28.50 for a
12-ounce bag, or $38 a pound.
In fact, most
high-end coffees cost less than $20 a pound, and the coffees you find on
supermarket shelves are substantially cheaper. A bag of Dark Espresso Roast
beans at Starbucks is $12.95 a pound, and a bag of Eight O’Clock beans for
brewed coffee at the Food Emporium is $10.72 a pound.
How much of that
coffee goes into a cup varies according to who (or what) controls the machine.
For instance, a Lavazza Gran Crema espresso capsule has 7 grams of coffee, the
standard for most chain coffee stores. But independent coffee shops regularly
pack 14 to 22 grams into an espresso shot.
When it comes to
single-serve systems, you’re not just paying for coffee, you’re paying for
convenience and the technology that makes it possible to brew a single cup in
seconds. Pop in the pod, push the button: it’s a sure thing every time.
Supermarkets and specialty stores are filled with items that make it easier on
you, and it’s up to the shopper to determine if it’s worth it.
Some decisions are
easy (rendered pork fat, fresh pasta); others are a toss-up depending on who’s
in the kitchen (chicken stock, salad
dressing). Where single-serve coffee falls on that spectrum depends on whether
you regard coffee as something you make or something you drink.
“Americans under the
age of 40 are thinking about coffee pricing in cups,” said Ric Rhinehart,
executive director of the Specialty Coffee Association of America. “If you
asked my mother how much coffee cost, she would have told you that the red can
was $5.25 a pound and the blue can was $4.25. If you ask people in their 20s and
30s, they’ll say coffee is $1.75 to $3.75 a cup.”
This generational
shift helps explain why single-serve coffee is the fastest-growing sector of the
home market. According to a study from the National Coffee
Association, single-serve coffee is now the second most popular method of
preparation after conventional drip brewers, by far the dominant method. In
2011, 7 percent of the cups of coffee consumed in the United States were made
with a single-serve brewer, up from 4 percent in 2010.
The premium that
single-serve coffee commands makes it especially lucrative. Julian Liew, a
spokesman for Nespresso, said single-serve coffee is 8 percent of the global
market, but accounts for 25 percent of its value. It’s likely that the number
will continue to climb.
According to Keurig,
4 million of the company’s K-Cup brewers, for regular drip coffee, were sold in
the 13-week run-up to Christmas 2011. During that same period, Green Mountain
Coffee Roasters sold more than $715 million in K-Cup packs. The pods and brewers
are now front and center at stores like Bed Bath & Beyond and Staples.
Keurig licenses its technology to other companies, and last year, Dunkin’ Donuts
and Starbucks started making K-Cup pods. Keurig even sells a refillable filter
that you can pack with your own coffee.
Nespresso has sold
more than 27 billion capsules worldwide since it was introduced in 1986. Later
this year Ethical Coffee Company plans to sell Nespresso-compatible capsules for
around 20 percent less on Amazon.com. So the United States might see
something novel for single-serve coffee: a price war.
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