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Coffee is a beverage that induces different desires among
people. Some people drink coffee for pleasure, others for socialization, and
many because of addiction. The caffeine substance in coffee is among the very
few drugs without legal restrictions. During the late 1980s an alarming number
of fatal accidents were attributed to driving while intoxicated (DWI).
Mothers Against Drunk Driving (MADD) initiated a movement against
irresponsible alcohol consumption, and was directed toward after work Happy
Hour businesses. As a result, the increased number of fatal accidents from
DWI, the proliferation of white crosses on the sides of street corners, and
the massive pressure from MADD, altogether made the legislators to pick up on
the gravity of this phenomenon and helped to issued laws and decrees to comb
DWI drivers and the sources of their consumed alcohol.
In the early 1990s an influx of new generation of educated,
affluent, and young people (Yuppie) traveled oversees and experienced the
pleasure of gourmet coffee in a different setting called side walk café. This
Yuppie generation along with expatriate employees of the global American
companies started to distinguish the taste between gourmet Arabica coffee and
regular Folgers and Maxwell House coffee. Bob and Misako Ajouz started a
coffee processing business in
The entire idea of coffee as a morning wake up call has been
transformed into a social and gets together drink instead of bear and wine
relaxation time. In fact, the parent’s brand of coffee was not good enough
for those youngsters flush with disposable income and memories of their
European vacations, where they experienced the coffee culture of those
countries first hand. That group of people started to demand higher quality
coffee; that means new gourmet coffee which requires different attention to
the details of coffee beans, to their place of origin, to the ways and means
of storing them, and to the method of roasting, blending and packaging. Ajouz
compares coffee to wine and said that a good master coffee roaster always
looks in coffee for bitterness, sourness, acidity, aroma and flavor in order
to determine and to achieve the required coffee blend. As a result, regular
coffee brokers and suppliers in
The special attention to coffee farms, and the peculiar
cultivation of coffee berries vary from country to country and from region to
region within each country. Because of this peculiarity, the characteristics
that differentiate the quality of the coffee beans can vary among these
countries and regions. In addition to coffee farming, the methods of green
coffee processing between wet – process and dry- process, and also, the
special attention to the fermentation of coffee during these processes can
dramatically influence the degree of quality in coffee.
In addition, the method of roasting and the degree of roast on
one hand ,and the understanding the compatibility of coffee in blending,
altogether, can contribute to the quality and distinct characteristics of
different coffee beans.
In order to help you discern the taste, aroma and other characteristics
that is unique to each different coffee bean: an understanding of commonly
used terms in coffee will help you choose the coffee to your liking.
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Mitalena Coffee specializes in roasting, blending, flavoring and packaging gourmet coffee beans in bulk or small quantities. We carry a wide variety of coffee beans from every coffee growing region of the world. Our expansive offering of gourmet green coffee and flexible production capacity enables us to meet all of our customers’ diverse coffee needs.
Thursday, June 21, 2012
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